Foodfilled

Challenge

What are we trying to solve?

How might we fresh up the aesthetic to in line with the branding, better communicate the purpose and functions of the site and increase conversion rate?

Bring in the elements and reconstruct the flow

Foodfilled's instagram and annual report provide an energetic and enthusiastic feel while being professional at reducing food waste and minimising food insecurity. I decided to bring those elements to their official website to create a consistent brand identity, define the use of their color theme, reconstruct content hierarchy.

Energetic, curvy, consistent and empathetic