I redesigned the landing page for an Australian non-profit organisation. The design was presented to the team as an inspiration for the update of their website. This project aims to transform the landing page to match with their brand identity, deliver clearer messages and increase conversion rate.
Role: Web Designer
Duration: 2 days
Client: Foodfilled
Foodfilled's instagram and annual report provide an energetic and enthusiastic feel while being professional at reducing food waste and minimising food insecurity. I decided to bring those elements to their official website to create a consistent brand identity, define the use of their color theme, reconstruct content hierarchy.
Challenge
What are we trying to solve?
How might we fresh up the aesthetic to in line with the branding, better communicate the purpose and functions of the site and increase conversion rate?